Save It Like Three Lions

Advertising & marketing, Art direction, Motion graphics

Role: Art Director, Designer, Animator

Leveraging E.ON Next’s partnership with The FA, I developed a high-impact, social-first campaign designed to make energy-saving feel less daunting and more achievable – because cutting energy use shouldn’t feel like a sacrifice.

Using humour and culturally relevant storytelling, we tackled a key challenge: how do you make advice about saving money feel authentic when it’s coming from Premier League footballers who earn millions? The answer… Grime Gran!

By putting a relatable, no-nonsense character at the heart of the campaign, we bridged the credibility gap to deliver practical energy-saving tips in a way that felt cheeky, accessible, and even taught Jarrod Bowen a thing or two.

Hero videos

Teasers & bloopers

Created using Adobe After Effects, Adobe Illustrator and Adobe InDesign.