Brand campaign

Advertising & marketing, Branding, Motion graphics

Role: Design Lead, Animator

Challenge
Despite growing awareness, 60% of people didn’t know what E.ON Next stood for. At a time when energy had become a constant source of concern, the brand needed a clearer, more distinctive role in customers’ lives.

Idea
Bring some ‘feel-good’ back to energy.

Execution
The campaign I built focused around the tangible ways E.ON Next helps customers get more from their energy – from renewable electricity at no extra cost to dedicated human support. Alongside the campaign, I developed the brand’s previously limited guidelines into a more comprehensive design system, establishing clearer principles for typography, colour and illustration to ensure consistency and recognition across every touchpoint.

Outcome
By reframing energy through optimism, value and control, I transformed the conversation from uncertainty and stress to reassurance, progress and positive impact.

ATL masters

Created using Adobe After Effects, Adobe Illustrator and Adobe InDesign.